Made in partnership with the creative team at DNA Seattle.
Benaroya Research Institute
BRI is one of the few research institutes in the world devoted to finding causes and cures for autoimmune disease and immune-related diseases. Through world-class research, BRI is working to increase our ability to predict, easily diagnose, treat, prevent and ultimately eliminate all diseases of the immune system and harmful immune responses. “BRING IT ON” became the brand tagline and rallying cry. Using vintage boxing posters as inspiration, a brand look and feel was created to express their bold and direct spirit that drives people to join the fight. BRI's bold and flexible brand system has proven to be effective for both internal and public communications.