Made in partnership with Laura Yurdin Brand Strategy, Marketing, and Personal Brand Development, and Sean O’Connor 3-Hour Think Tank.
A model designed for exponential impact, CureWorks is a new way to better cures; a collaborative that is bigger than the sum of its parts. Driven by constant innovation through immunotherapy technology, CureWorks is a creative academic model made to seamlessly share insights and discoveries, and accelerate the process of developing cures. These trusting collaborators put ego aside to achieve a common goal: curing more kids. CureWorks aspired for an identity and brand look and feel that was clean, modern, sophisticated and a bit high tech. Their new identity and expression speaks to their drive for collaboration, and is a breath of fresh air in the kids hospital and medical space.