Made in partnership with Laura Yurdin Brand Strategy, Marketing, and Personal Brand Development, and Sean O’Connor 3-Hour Think Tank.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/95b5f5fa-4b74-4943-a688-3973675892ba/f4b1c77d-3d62-468b-b920-1b9f2990a831_rw_1920.jpg?h=7acb278e1c937db52e93cf53952cbdb1)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/95b5f5fa-4b74-4943-a688-3973675892ba/c4f86ef9-60e0-4083-91df-949a8f657adc_rw_1920.jpg?h=523a5f6ffffc8a7589763469177be9ce)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/95b5f5fa-4b74-4943-a688-3973675892ba/da32dce8-61a4-4ba0-b2fc-48685b8104af_rw_1920.jpg?h=199be775cf56f98dd8ef3fe417321e34)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/95b5f5fa-4b74-4943-a688-3973675892ba/c711335b-1e49-44ba-b23c-f0eeed510661_rw_1920.jpg?h=d0b79d379b9e86691ba4ae24a9b9aeb7)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/95b5f5fa-4b74-4943-a688-3973675892ba/d4939306-dee3-4c32-937c-d063308d743a_rw_1920.jpg?h=8aa7edc1c037c73a7641ec82a6ea0cf5)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/95b5f5fa-4b74-4943-a688-3973675892ba/39d80c39-526a-4a0f-827b-c96c0ef99331_rw_1920.jpg?h=4ec787d7dbc16cf4f3ee6e108b1e6975)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/95b5f5fa-4b74-4943-a688-3973675892ba/fecc0815-6aff-4cd0-a68f-9d58b71782a3_rw_1920.jpg?h=79b80669eed508221514f7e6f314fe01)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/95b5f5fa-4b74-4943-a688-3973675892ba/2053c289-b335-4df6-b623-35040878ba22_rw_1920.jpg?h=bbcde62245ae79b10f489f9bbfeac078)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/95b5f5fa-4b74-4943-a688-3973675892ba/9877bdfa-be22-4d17-aba4-9e94cb4ea75d_rw_1920.jpg?h=3e76be86ac7a49f3d6d4bae93e485f37)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/95b5f5fa-4b74-4943-a688-3973675892ba/12184e14-cc42-45d8-bf41-5bec39b9ce47_rw_1920.jpg?h=55221b84ae278e6630e6bf796366ec4d)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/95b5f5fa-4b74-4943-a688-3973675892ba/b9ee4b92-efaf-4c1f-a1ac-5d87fdb74430_rw_1920.jpg?h=6facbe937baa13ab22b81045e64a8e2c)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/95b5f5fa-4b74-4943-a688-3973675892ba/982d5214-e41a-430f-a758-23158711e029_rw_1920.jpg?h=e8867194e4fab7a8057697187b88b1cc)
A model designed for exponential impact, CureWorks is a new way to better cures; a collaborative that is bigger than the sum of its parts. Driven by constant innovation through immunotherapy technology, CureWorks is a creative academic model made to seamlessly share insights and discoveries, and accelerate the process of developing cures. These trusting collaborators put ego aside to achieve a common goal: curing more kids. CureWorks aspired for an identity and brand look and feel that was clean, modern, sophisticated and a bit high tech. Their new identity and expression speaks to their drive for collaboration, and is a breath of fresh air in the kids hospital and medical space.