Women are “closet rich, outfit poor.” Having a lot of clothing options but little inspiration or time, they tend to grab the same few outfits over and over again, never fully satisfied or able to use everything in their closet. Fashionality focuses on new possibilities. By looking at the client’s current wardrobe in a new light, Fashionality gives them the look they want while saving time and headspace. The experience begins with an in-home session to create a style profile. The stylists help catalogue everything in the client’s closet with an eye towards their personal style and look aspirations. Then by using the Fashionality app, the client receives a personalized outfit suggestion each morning. When the client wants to add to their wardrobe, Fashionality provides recommendations curated to maximize their new purchase. A new possibility every day.