Made in partnership with the creative team at Sid Lee Seattle.
iwi
iwi (pronounced EE-wee) is sustainable nutrition made from algae. As Earth’s original superfood, algae is naturally nutrient-rich. It gives us clean protein and and omega-3s that our bodies absorb more easily than traditional forms of omega-3s, like fish or krill oil. The iwi identity celebrates the beauty in their science. The look and feel is dominated by a deep green gradient—a strong, distinct hue that comes from the color of their patented algae. All together, iwi's new brand is an elegant translation of their purpose: Together we create sustainable food solutions for everyone on our planet.