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A science-based start up with the promise of delivering technical expertise, trustworthiness and accuracy, Kennebec Analytical Services provides peace-of-mind to CBD and hemp producers throughout the midwest. KAS approached Duo to create a distinctive, meaningful and memorable brand. Together we established their differentiators, key insights, audience and personality. We then created an identity and larger brand expression that depicts their precision-based methodologies with an emphasis on the expertise of their people. We delivered a comprehensive brand identity, complete with a logo, kit of parts, proprietary photo illustrations, patterns, and brand guide.