Brand identity and design made in partnership with the creative team at Sid Lee Seattle.
Packaging design extension by The Creative Pack.
La Terra Fina
Since 1983, La Terra Fina welcomed people in with real, craveable, abundant foods. Premium quality dips, spreads, and quiches that you would be proud to serve your friends and loved ones. La Terra Fina realized their fresh, wholehearted, and inviting expression through a brand refresh. Strategy, identity, voice, and packaging expression now truly represent their promise of a generous helping—allowing their fans to spend more time in the moment and less time in the kitchen. This was a small-budget project for a not-so-brand-savvy client that yielded a fresh, scaleable system. The expression is true to La Terra Fina’s people and product experience, as well as the educational tools necessary to help their brand and bottom line grow.