Made in partnership with the creative team at
Sid Lee Seattle.
Sid Lee Seattle.
Seattle’s Best Coffee
Seattle’s Best Coffee never loses sight of what matters most: the people they make coffee for and the role it plays in their lives. Starbucks needed help with heightening Seattle Best Coffee’s brand presence in the coffee aisle. What started as a packaging project finished as an entire brand refresh. With Seattle Best Coffee’s new strategic promise—“Our best. And yours.”—the emotional became shoppable, connecting to the qualities that were important to their audience, hardworking aspirants. Every cup and brand interaction became a moment of daily triumph. In their 40+ years, it was the most substantial brand foundation that Seattle’s Best Coffee ever had, which was enthusiastically embraced by employees and consumers alike. Creating this brand for Seattle’s Best Coffee was a joy, and it shows in the work. Beyond offering a great cup of coffee, SBC delivered a feeling.