Made in partnership with the creative team at DNA Seattle.
University of Washington
The Washington Way is progressive, open-minded, tolerant, creative, inspire achievement more than tradition. And it is not simply the UW way. It refers to the shared values and collective mindset of an entire region. A region that continues to shape the way the rest of the world thinks, lives and works. This collaboration with the University of Washington resulted in a complete rebrand of their brand message and marketing materials. The unified brand system affected all schools and departments within the university, bringing disparate brands and marketing efforts together in a single voice and look and feel. The look and feel was then extended for the Foster School of Business as well as many other schools and offices within the university.